Verve Coffee Roasters

There’s nothing like taking that first sip of piping hot coffee in the morning to kick off your day… only to discover it’s so bitter you can’t determine the tasting notes. It’s unpleasant for your taste buds and instantly brings down the mood—a sad way to start the day. While some bitterness may be a part of the flavor profile of a cup of coffee, bitterness shouldn’t be a dominant taste.  If your favorite coffee suddenly tastes bitter when it didn’t before, here are some common culprits and how to remedy the situation, as life is too short for bitter coffee. Problem: Grinding Coffee Into Oblivion Did you know your grind’s size can impact your coffee’s tasting notes? Coffee brewing is a science, and one of the leading causes of bitter coffee is over-extraction, or grinding your coffee too fine. Many mistakenly assume that to experience the most tasting notes from their coffee, they must keep grinding away until it’s so fine the water barely passes through it. While thi...

Occasionally, you encounter someone who has never caught coffee fever. If you’re one of those who doesn’t drink coffee but are curious about all the fuss, there are a few ways to ease into the process and discover the delightful coffee joy. Many people aren’t necessarily turned off by the taste of coffee but rather by the bitter taste of coffee. The bitter taste of coffee brewed incorrectly is a major reason that deters some from drinking it. If you find yourself adding extra cream, sugar, and flavored syrups to your coffee, that’s not a bad thing, but if you add sweeteners, it should be because you enjoy them rather than fixing a lousy cup of coffee. Premium, small-batch artisanal coffee from an independent third wave roaster presents a different tasting note spectrum entirely, with little or no bitterness in the cup when brewed properly. You can unleash spectacular tasting notes ranging from fruits to nuts to chocolate. It won’t be long before you’re asking for a coffe...

A morning routine can brighten your waking moments and set a positive tone for the day. Starting your day intentionally with things that make you happy, like a morning cup of coffee from your favorite third wave independent roaster, is powerful. Let’s face it: mornings can be tricky for many. You may not feel like jumping out of bed and tackling the day, or you may be up before the alarm beeps. Whether you rise and shine or caffeinate and hope for the best, below are some benefits you can expect from a consistent AM routine. Priority A morning routine helps you understand what matters and what doesn’t. Once you know what your priorities are, it then becomes much easier to craft a to-do list. Think about your daily goals and what you hope to accomplish, whether that’s making the bed before leaving the house, eating a healthy breakfast, or drinking more water throughout the day. Patience A consistent routine allows you to have patience as you know what’s coming next. You will learn t...

Next to water and tea, coffee is one of the most widely consumed beverages worldwide. Despite the popularity, it’s amazing how many myths surround this delightful drink. However, don’t let these tall tales ruin your morning coffee. Here are five common myths that are best left ignored as you sip your favorite brew from your favorite mug. Myth 1: Light Roast Has Less Caffeine Than Dark Roast The darker the coffee, the more caffeine it contains, right? Wrong! It is a myth that dark coffee has more caffeine and is “stronger” than light roast. Roasted coffee is toasted to different levels, much like your morning bagel. While lighter roasts don’t spend as much time in the roaster, they still have plenty of caffeine, depending on the type. Myth 2: Coffee Is a Bean The term “coffee bean” is perhaps one of the biggest misconceptions surrounding coffee, as it’s not a bean. Technically, it’s the pit or seed of a cherry from a coffee plant. This doesn’t mean you can plant your cof...

Around the world, coffee is a daily ritual for millions. Some of us take it with cream and sugar, others prefer black, but one thing remains the same: coffee makes the world go round. That said, there are certainly levels to the coffee experience, and you deserve the best possible cup to get you going in the morning. Put a smile on your mug by elevating your coffee experience above the daily grind.  Changes as simple as setting up a coffee box subscription with a premium artisanal coffee roaster will surely improve your coffee routine. The first step, however, is learning to recognize the signs of a java routine needing an upgrade. You Feel Like You Settle for Coffee That’s Just “Good Enough” The most obvious sign that your coffee game could benefit from a boost? You view coffee as just a way to get going in the morning and don’t put too much thought into where your coffee comes from or the different tasting notes. Far too many people are content to compromise on the quality of ...

Whether you enjoy your morning coffee alone or with friends or colleagues, you can make it a special moment. It becomes your daily ritual when you approach brewing, serving, and sipping your coffee with intention and inspiration. It’s time to discover the joys of a premium coffee subscription with your handcrafted coffee routine.   Select Quality Coffee The first step to enjoying a coffee routine is saying goodbye to subpar coffee. Seek out an independent third wave roaster or look online if you don’t have one nearby. Why focus on the third wave? Third wave roasters are unique as they treat their coffee like an artisanal food product, like fine wine. They also source their coffee through direct trade relationships with smallholder farms that are paid a price that exceeds fair trade minimums. Third wave roasters focus on lighter roasts over dark to enhance the coffee’s superb tasting notes. Savor Your Sips Making your morning coffee can be a moment to savor. To create your ideal...

It’s worth remembering these days that there are many ways in which things are getting better. Take the coffee industry, for example. Coffee lovers can now begin every day with exceptional small-batch artisanal coffee in the comfort of their kitchen. That’s because a movement within the coffee industry, specifically the third wave coffee movement, is actively working to improve it. That effort benefits the smallholder farmers who grow the world’s best coffee, their communities, and the environment. It also provides an invaluable benefit for anyone who appreciates exceptional coffee—access to world-class artisanal coffee delivery .   Support a Better Coffee Industry Third wave coffee roasters are committed to improving every aspect of how coffee is grown, sourced, and enjoyed. Most coffee is grown in developing nations within the planet’s equatorial belt. As such, paying smallholder farmers in countries like Costa Rica, Ethiopia, and Guatemala premium prices for premium coffee is l...