4 Reasons to Choose a Sustainable Third Wave Coffee Roaster

The third wave coffee movement is a relatively recent phenomenon in the industry defined by small-batch artisanal coffee sourced via direct trade with the coffee farmers themselves. For some of us, third wave coffee roasting companies can only be found online. A rough comparison is that third wave online coffee roasters treat coffee varieties like fine wine while paying the people growing it what it’s actually worth. For coffee lovers, they are an invaluable resource for many reasons.

It Means Delicious Small-Batch Coffee Now

For the average coffee lover, there’s a simple reason for choosing a third wave coffee roaster—access to delicious and exotic varieties of artisanal coffee. You can now even pick up a coffee subscription from an independently-owned third wave coffee roaster. Doing so means consistent access to specialty, small-batch single origin coffee and blends from around the globe.

It’s Beneficial for the Environment

Like so many other industries, institutions, and populations, the coffee industry is endangered by threats like climate change and deforestation. Smallholder farmers grow a significant majority of coffee produced globally. Third wave coffee roasters forming direct trade relationships with those farmers and paying them a premium for exceptional coffee provide coffee growers the opportunity to invest in more efficient and sustainable growing practices. Those resources allow them to plant more shade trees, improve agricultural practices for water, soil health, and pest control.

It Means Delicious Small-Batch Coffee in the Future

Every time you order coffee online from a green, independent third wave coffee roaster, you are investing in the future of artisanal coffee. When smallholder coffee farmers are able to invest in sustainable agricultural infrastructure, they are better equipped to continue successfully growing premium coffee. By buying delicious coffee now, you effectively invest in the delicious coffee you will enjoy tomorrow.

It’s Beneficial for the Farmers Growing the Coffee

It’s estimated that 125 million people rely on the coffee industry to make a living. Millions of women and men within that group are the smallholder farmers growing coffee almost exclusively in developing nations. Being paid what their premium coffee is worth contributes to the environment and the future of coffee, and the well-being of the farmers. Improving the lives of coffee growers and their families also contributes to improving their communities. Who knew buying great coffee could do so much?

About Verve Coffee Roasters

In 2007, Ryan O’Donovan and Colby Barr, college friends and devotees of all things coffee, followed a dream and founded Verve Coffee Roasters in California. They aimed to share and promote the remarkable potential of exceptional coffee and coffee growers both locally and globally. To do so, the Verve Coffee Roasters team approaches coffee just like they approach life—passionately, conscientiously, and always with love. Whether you indulge in a coffee subscription from Verve Coffee Roasters or drop by any one of their cafes in California or Japan, you will experience artisanal small-batch coffee perfection. Verve Coffee Roasters also remains dedicated to sourcing world-class coffee through direct trade relationships with smallholder farmers in Honduras, Costa Rica, Kenya, Guatemala, and beyond. If you’re ready to take your coffee experience to the next level, the sustainable, responsibly sourced, and deliciously sublime coffee from the still independently-owned Verve Coffee Roasters is the only choice.

Choose exceptional, sustainable small-batch coffee at https://www.vervecoffee.com/