4 Reasons to Support Independently Owned Coffee Roasters

When done right, buying coffee can be about more than simply experiencing delicious coffee— it can also be about bettering people’s lives and helping the planet. Luckily, it’s never been easier to order coffee online from a company that supports smallholder farmers all while making it easy to enjoy artisanal coffee. These roasters are known as third wave coffee roasters. Here are a few reasons you should order coffee from independently owned coffee roasters. 

They Offer Exceptionally Delicious Coffee

To be fair, independently owned third wave coffee roasters are now relatively rare. For instance, California’s Verve Coffee Roasters is likely the last pioneering third wave independently owned roaster remaining. Third wave roasters are famous for finding and sharing exceptional coffee. In addition to renowned blends, they source premium single origin coffees from across the planet; small-batch gems from Costa Rica to Ethiopia and beyond. It really is what the best artisanal specialty coffee is all about.

Direct Trade Pricing Benefits Smallholder Farmers

Independently owned third wave coffee roasters focus on treating coffee like fine wine—celebrating the full expression of the coffee cherry. They are also dedicated to sourcing coffee through direct trade relationships with smallholder farmers. Direct trade pays premium prices to farmers who grow exceptional coffee, always considerably more than fair trade minimums. As coffee is grown mainly in developing countries, that compensation can make a significant difference in these communities.

Protect the Future of Coffee and the Planet

Paying smallholder farmers the premium they deserve has another significant benefit—it helps protect both the future of coffee and the planet. Along with the efforts undertaken by companies like Verve Coffee Roasters, the profits from direct trade relationships are often reinvested into more sustainable farming practices and infrastructure. Anything that makes coffee growing more sustainable protects the future of coffee and the ecosystems it needs to thrive. So, when you buy coffee from the right independently owned online coffee roasters or their cafes, you are investing in the future of coffee as a whole and the health of our planet.

You Get to Be Part of the Process and the Solution

Unfortunately, many legacy brands and franchises treat coffee as a corporate commodity. However, when you buy coffee from an independently owned third wave coffee roaster, you become part of the process and part of the solution. When you purchase coffee from the right independent roaster, you support direct trade relationships with smallholder farmers. You're also supporting the sustainability efforts undertaken by the farmers and those initiated by the roaster as well. It makes you a partner in a relationship that improves the coffee industry, people’s lives, and the environment.

About Verve Coffee Roasters

Verve Coffee Roasters is dedicated to supporting those truly passionate about coffee. That dedication began in 2007 when college friends Ryan O’Donovan and Colby Barr founded the first Verve Coffee Roasters cafe in California. They dreamed of creating a coffee roasting company that celebrates every feature of the coffee process. Verve Coffee Roasters insists on sourcing their coffee through direct trade relationships with smallholder farmers worldwide while encouraging sustainable agriculture. You can experience artisanal, small-batch coffee from Costa Rica and Honduras to Ethiopia and Kenya every morning with a coffee subscription. Choose Verve Coffee Roasters to embrace the third wave coffee movement; choose the independently owned coffee roaster that understands your coffee passion.

Support independently owned third wave coffee roasters at https://www.vervecoffee.com/